About | A Social-First Creative Agency

Behind every screen is a human with a unique POV compelled by emotions, desires, and experiences. We strive to not only capture their attention with stories that resonate but connect on a personal level.

Inspired by a simple
moment in the middle of Tokyo’s Shibuya Crossing

We were immersed in organized synchrony and instantly mesmerized by the unspoken connection we had within a sea of brands, who moments prior held no inextricable value — but now we're part of our story.

Who’s behind Pedestrian?

Co-Founded by Creative Director, Sean Irani and Strategic Director, Kristy Archibald. Sean is a visual storyteller and forever cinephile who always has his finger on the pulse of tech and culture. Kristy is a writer, human advocate and fashion lover who has worked with brands across the country on PR strategies and social media campaigns since before TikTok was conceived and an Instagram post was merely a static image.

From seaside towns in Demark to the bustling streets of Tokyo, this duo has travelled the globe as pedestrians bonded by their mutual admiration for culture, craft and people. Committed to running a business that’s honest and human they lead the team at Pedestrian, working with clients in a variety of industries, united by an ambitious and progressive vision.