Inglewood Night Market
A yearly summer tradition.
ABOUT
We have had the honour of working with the Inglewood Night Market for 5+ years, giving us an in-depth and technical understanding of the impact these markets have on the community. Typically running every second Friday during the summer months, the Inglewood Night Market supports the small businesses, makers and musicians of the city, while igniting a vibrant culture beloved and embraced by the community year after year.
In the wake of the pandemic, the market survived and thrived, pivoting its event footprint and implementing safety measures to continue supporting the local community. With restrictions and yet another wave making the holiday season look grim was the birth of the Christmas Holiday Night Market, which has now been a sold-out event for two years in a row.
kind words
“Pedestrian Agency has played a pivotal role in the success and growth of our night markets. Their attention to detail and true understanding of our audience’s movement on social media has established our markets into must-attend events. In 2020, we expanded our markets to include indoor, holiday-themed events, which was a divergence from our usual outdoor summer market format. Those markets have been nothing short of magical – and a lot of that is thanks to Pedestrian. Kristy and Sean’s marketing, public relations and sales expertise have become an asset to our events and we continue to learn from one another, all the while creating amazing event experiences!”
— Shannon McNally, Event Producer at Urban Productions Studios
Services
Digital & Social Media Strategy
PR & Earned Media
Social Media & Content Management
Digital Marketing
links
Visit Website
Follow on Instagram
Follow on Facebook
Follow on Twitter
one market, two markets, three…
In the beginning, we were brought on to simply manage social media. The ask was simple, promote the market and showcase the experience at the market from an event-goers perspective on Facebook, Twitter and Instagram. Over the years this expanded into coordinating press releases, managing media on-site, inviting influencers to come to experience the market, coordinating the photographers, managing local partnerships, and running digital ads leading up to the events.
Being so well acquainted with the Night Market Audience, we’ve worked with the team to pivot, refine and strengthen our marketing strategy every year. Through strong visuals and storytelling, we aim to convey the positive economic impact that the market generates locally while garnering a strong media interest and generating buzz that will continue creating lasting connections with the brands, people and community that make up the market.
Growing with the Night Market, we’ve applied a similar strategy to help the events team launch the Christmas Inglewood Night Market, along with a similar summer market on 4th Street in Calgary and coming soon to summer 2022 a variety of other communities throughout the city.
WHAT WE DID
Social media and digital strategy
Social media management of Facebook, Twitter and Instagram *TikTok coming soon*
Digital marketing (Facebook and Instagram ads)
Boosted posts and giveaways
Content creation for Instagram reels
Managed photography and videography
Earned media pitches and management — re-recorded, on location, and print/digital interviews
Community and media partnerships
Graphic design
the Impact
+ 5,000 followers on Instagram in 2 years through mostly organic growth
+ 50,000 accounts reached on each individual platform
+ 6,000 entries across multiple giveaways
+ 6,000 views and organic reach of Instagram reels
Each platform saw a 200% increase in profile visits
All holiday markets were sold out
Over 20 earned media placements and interviews across print, digital, broadcast and radio