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Pedestrian partnered with Rohit Homes, as a Social Content Agency, to create owned content for their organic social media channels. With an emphasis on quality, style, and relatable moments, our content set out to showcase the taste and lifestyle of living in a designer home from the lens of their target audience.
Rohit Homes has an award-winning legacy dating back to 1986. Known for their bold interiors, they design their homes with intention down to every detail to ensure every home is beautiful and professionally styled.
To refresh and fulfill this promise for their customers, Rohit Homes partnered with award-winning HGTV interior designer, Louis Duncan-He to create three magazine-worthy designer interiors in every format from townhomes to condos. It was Pedestrian’s aim to showcase the intricate details of each interior and capture human moments at home while providing unique content ideas that told a story and resonated with audiences on Rohit’s social media feeds.
Pieces of content
Creators
Views
Services
Strategy
Content Creation
Art Direction
Starting with an in-depth content strategy, we were tasked to identify Rohit’s vast target market and narrow down their communication goals. Ultimately, they wanted to communicate that “your home could be beautiful, no matter your budget,” while telling the story of each interior, ultimately increasing the reach and brand awareness of the collaboration.
We created six content pillars that utilized a mix of visual storytelling, seasonal moments, carefully crafted copy, and aligned audios for Instagram and TikTok. Through a multi-series of short-form videos, we leveraged the personality behind each interior to showcase unique design elements. We also explored Louis’s story and his inspiration behind each space while highlighting simple yet impactful human moments at home meant to resonate, engage, and inspire. Demonstrating the perspective of real potential homebuyers created an authentic connection with Rohit Homes’s audience and allowed them to identify with the brand in a natural and organic way.
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